How to Research keyword Trending

In the article How to Write SEO Friendly Articles without Plugin Help was briefly mentioned that doing keyword research is an important step before writing articles for blogs, Youtube and websites. This keyword research serves to determine what keywords are suitable for use on your blog or website.

Choosing the right keywords is important because it will affect the performance of your blog or website in search results. Every blog and website writer must know what people are often looking for in search engines in order to find the right keywords for his blog or website.

Globally, searches on Google reach 3.5 billion searches per day

Next, let's say you've found popular keywords related to your blog. You also need to know the competitive map of these keywords. What is the level of difficulty to be in first place Google search results. What articles are on the first page of search results.

The article you write must appear on the first page of search results so that it can bring in more readers. Research shows that 75 percent of searchers only open articles on the first page of search results.

The article you write must appear on the first page of search results so that it can bring in more readers. Research shows that 75 percent of searchers only open articles on the first page of search results.

Even better, your article is in the first position of Google search results because the article in the first place gets 30 percent of clicks. While the second article gets 15 percent of clicks and the third article gets 10 percent of clicks (Source: Ahrefs).

By choosing the right keywords, your blog or website will be easier to be ranked at the top of search results.

Add your knowledge about SEO by reading the E-Book SEO Guide to Improve Website Ranking

What should you pay attention to in keyword research for this blog and website?
In general there are four important components that must be considered in keyword research, namely search volume, keyword difficulty, keyword suggestion, and SERP.

1. Search Volume
Search volume or keyword search volume is how much a keyword is searched on Google in a certain period of time. Usually the keyword tool will display a lot of keyword searches in the past month.

For example, the search volume of a keyword shows 100,000. That is, these keywords are searched 100,000 times on Google within a period of one month.

2. Keyword Difficulty
Keyword difficulty indicates the difficulty level of a keyword to be on the first page of search results. Generally, the keyword tool uses a scale of 0-100. The bigger the number, the more difficult the keyword is to reach the first position of search results. Usually the keyword difficulty also shows how many backlinks are needed so that an article can be on the first page of search results. The higher the keyword difficulty, the more backlinks needed.

3. Keyword Suggestion
Keyword suggestion is keyword suggestions related to the keywords you are looking for. For example, you do keyword research for the keyword "create a blog", the keyword tool will provide keyword suggestions such as "how to create a blog", "create a free blog", or "make a blog easy".

Generally, the keyword tool service will provide long tail keyword suggestions. What are long tail keywords?

Long tail keywords are keywords that contain at least three or more words as the example mentioned earlier.

Through this keyword suggestion feature, you can find more long tail keywords that are suitable for your blog or website. Using long tail keywords is recommended to be able to attract more visitors because 70 percent of searches on Google consist of long tail keywords.

For example, instead of just searching for the keyword "blog", users can get more complete and clear information by typing the keywords "how to create a blog" or "how to create a blog easily"

4. Search Engine Result Page (SERP)
SERP shows the pages that are ranked top in the keyword search results that you research. Its function is to see what the quality of the pages that can be ranked in the top Google search results.

How to research keywords like what you can do?

Google trends

Not only does it provide a search engine, Google also provides a tool for doing keyword research, namely Google Trends. The good news, this keyword tool service from Google is provided free of charge to its users.

You can set the region according to the country that you are targeting. For this experiment, we use Google Trends Word (American, China). Here are the results of our experiment with the keyword "Improve YouTube viewer"
Visit : https://trends.google.com/trends/?geo=US

Similarly, information about how to research keywords for blogs, YouTube and websites. Find the most appropriate keywords for your website and blog to increase its ranking in search results. Mistakes in choosing keywords will affect the popularity of your website and blog.

source : https://www.google.com/amp/s/www.niagahoster.co.id/blog/cara-riset-keyword/

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